Content Management Systems

Take charge of your website

A content-managed website is ideal for businesses that want to keep the information contained on it fresh and appealing to visitors. Accepted wisdom suggests that visitors will be far more likely to return to your website if its content is kept up-to-date.

One of the greatest advantages of having a Content Management System (also known as a “CMS”) is that you can update it any time you like. All you’ll need is access to the Internet, and the address of your private administration area. Once you have logged in, you can add, update or remove information from your website with ease. For example, you might want to add a news story to promote a special product or offer, or update your contact details.

But that’s not all – another benefit to your business is the reduction in costs for managing your website; you won’t have to pay for content to be manually updated as you would with a “static” website, so your overheads will be greatly reduced in the long-term.

An additional benefit is that Search Engines will look more favourably on your website as it will most likely be updated often – many key players such as Google will actively penalise sites that are not updated frequently by lowering their ranking in search results!

You could also use your CMS to take advantage of some of the latest developments in Web technology – set up a Blog on your website, keep your visitors up-to-date with an RSS news feed, or promote your business on popular Social Networking sites. Why not speak to us today to learn more about how a content-managed website could help your business.

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