Search Engine Marketing

We’ll help you find the ideal SEM strategy…

Search Engine Marketing, also known as SEM, refers to methods of increasing a website’s visibility on search engines (such as Google).

Aside from “traditional” site optimisation tactics, some of the most prevalent marketing techniques include Pay-Per-Click (PPC) campaigns, paid listings, and submission to a range of search engines and directories.

Pay-per-Click campaigns (PPC)

Pay-per-Click (also known as PPC) advertising, is offered in a number of areas online, with the major search engines; Google, Yahoo! and MSN, being key players in this field.

The concept behind this kind of advertising is relatively straightforward – you bid on “keywords” that are relevant to your website or product, and when Web users search for those keywords that you have chosen, a link to your site will be displayed prominently in the results, and every time it is clicked on, you will pay the bid amount to the advertising space provider. The adverts will be shown as “sponsored links” or “sponsored ads” depending on the search engine they appear on.

You always specify what your maximum budget is, so there shouldn’t be any danger of hidden costs catching up with you!

We have the expertise to assist you in placing adverts using the major search engines’ schemes – For example, Google call theirs AdWords, The Yahoo! equivalent is Yahoo! Search Marketing, and MSN’s system goes by the name of Microsoft adCenter.

Why not talk to us today to find out how we can help you devise a Search Engine Marketing strategy for your website that will generate results?

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